IN A NUTSHELL
- UX Due Diligence for a potential takeover candidate.
- Acquisition process was halted after the results turned out negative
MY PART
- User acquisition
- User akzusition
- Usability test
- In-Depth interviews
- Management summary via condens.io
This research series on usability commenced when a company in the M&A sector was in the process of acquiring a software provider. At that time, the software of the potential acquisition target was nearing its go-live stage. Its purpose was to streamline the purchasing process for the seller, with the focal point being the tabular arrangement of steps. Each candidate progressed through all of these steps sequentially as they advanced further in the purchasing process. For every step, a specific number of features will be unlocked for the potential buyer.
The chart shows the number of highlights per topic from the interview series. Compare the number of "👍🏼️" positive and "👎🏼️" negative feedback quotes.