︎




Case Studies      Imprint      ︎





Pirobase


IN A NUTSHELL
  • A photo sharing app
  • Connecting Branding and User Experience
  • Platforms: iOS, Android

MY PART
  • Ideation
  • Art Direction
  • Concept
  • Product design
  • Wireframing
  • Visual Design


Briefing


Pirobase-Live-App was intended as a showcase for fair trade by a CMS system provider. A huge display installed at the fairground accompanied it. With the app's help, visitors could take a picture, and it would immediately appear on the big screen. This would demonstrate the speed of their infrastructure. My task was to design the interface of the app and the photo wall too.


Photo Wall


My idea was to extract the brand colors and use them as duotone filters for photos. So the pictures in the app and the photo wall became branded experiences.






User Interface


After picking a photo from a smartphone gallery, the user can tint it with photo filters. When the user is satisfied with the result, he can save it to the photo wall. Initially, the photo wall is filled with blank rectangles of brand colors, but gradually, the rectangles are replaced with uploaded images.