![](https://freight.cargo.site/t/original/i/69c840e7f4096c08e29d9e95bde700eb6110248b6e5e99627b7d07459de20254/Delphai-Header-Zommed-2x1.png)
Delphai
IN A NUTSHELL
- Redesign of an AI-driven business intelligence SaaS
- Accompanied by an in-depth interview and usability test
- Platform: Web application
MY PART
- Expert review
- Recruitment of probands
- In-depth interviews
- Usability test
- Strategy workshop
- UX design
Innovation SAAS
Briefing
User Test
![](https://freight.cargo.site/t/original/i/e501fd6514f0729f311b537f788f3c20f6a7267236f8ef77b0d7cd7881986d46/Screenshot_Interview_1.png)
I recruited five participants in relevant positions, various head of an innovation hub, a senior innovation manager, a strategy manager, and a business consultant.
The insights gained covered several dozen aspects of the app. Here, I will discuss one of them, specifically the software's landing page.
Natural Language Form
![](https://freight.cargo.site/t/original/i/fef1e065f595a2c8db8ffd9b2578c5c7d0adcc19915e8d7161f33f7e830c2744/Legacy-Screen.png)
My test subjects found the homepage empty and uninviting. They also missed a clear call to action.
Indeed, at this point, the software can only interpret a few parameters, such as location, technology sector, and company names. Therefore, my suggestion for improvement was to use a natural language form for the input field. This is a UI element that is formulated like a spoken sentence and provides interactive elements for parameters.
![](https://freight.cargo.site/t/original/i/c86160d1f0d435610e0418cef5354a375cce92179a74a2b17b88c0f28542cb1b/77.png)
Small Steps
![](https://freight.cargo.site/t/original/i/8a4d561d21646366e09bc34f41c9051c7feb7f299130f74718ec88c3e65fc814/1a.png)
![](https://freight.cargo.site/t/original/i/5b9765b93904758388c98a4bf172bcc8403047d5d823a385b9495c4a045913e0/Mockup-copy.png)
![](https://freight.cargo.site/t/original/i/45a1b4b8ceace63ceb8fa669c7533ea2f1daf8be6f7cab36472a3129d3b60602/3a.png)
Although the client really liked my idea of a natural language form, they were missing resources to implement that feature. All the other changes were implemented as intended by our design team.